Search updates
Google search updates, explained in plain words
When Google changes how search works, we explain it here: what was announced, when it started and finished, what it can mean for your traffic and what to check next. Every fact comes with its source.
Newest first
Every update we have covered
Each one says what Google announced, when it started and finished, what it can mean for your traffic and what to check next.
How we cover updates
Facts from Google first, then what they mean for you
- Confirmed facts onlyDates, durations and statements come from Google's Search Status Dashboard and Google Search Central, linked in every update. We name the publication whenever we cite news coverage.
- Plain words and an exampleEach update explains what changed, what it can mean for your traffic and what to check, with a worked example you can follow.
- Kept currentWhen Google confirms a rollout is complete, we update the page, its status and its date.
Straight answers
Questions about Google updates
What is a Google core update?
A core update is a broad change to the systems Google uses to rank search results. Google releases several a year. Core updates do not target specific sites, and they are not penalties.
How often does Google release core updates?
Google's Search Status Dashboard lists three core updates in 2025 (March, June and December) and three in 2026 so far (March, May and November). Google also makes smaller core updates that it does not announce.
Where does the information on these pages come from?
Dates, durations and statements come from Google's Search Status Dashboard and Google Search Central documentation, linked in each update. Where we cite news coverage, we name the publication.
Will you cover future updates?
Yes. We add each confirmed Google update that can affect traffic, and we update a page when Google confirms its rollout is complete.
Traffic changed after an update?
Send us your site and the dates your numbers moved. A senior strategist replies within one working day.