Content marketing services
Content marketing services built around the questions your buyers ask
Publishing more is not a strategy. We plan content from your sales conversations, produce it with your experts, send it where buyers actually read, and report which pieces brought enquiries. One program, one team, one monthly review.
- Strategy before production
- Search, email, LinkedIn and sales
- Reported in enquiries, not views
The short answer
What are content marketing services?
Content marketing services plan, produce, distribute and measure content that attracts buyers and helps them decide. A typical program includes a strategy, an editorial calendar, the writing itself, distribution through search, email and social channels, and a report on what the content achieved. The goal is qualified enquiries, not page views.
- Who it is for
- B2B companies whose buyers research for weeks before they talk to sales.
- What you get
- A strategy, a rolling calendar, the writing, distribution and one monthly report.
- The commitment
- Ninety days to start, because content needs a quarter to show results. Then month to month.
- How it is priced
- A fixed monthly plan, quoted after a free strategy session. Plans start from $550.
Sound familiar?
Content without a plan is just publishing
The calendar is full and the pipeline is not
Posts go out every week, and sales cannot name one that helped close a deal.
Nobody decides what to stop
Every format gets a little effort, so nothing gets enough to work.
Distribution is an afterthought
An article is published, shared once and forgotten by Friday.
The report counts views
Traffic goes up, and nobody can say whether a single buyer was in it.
The edit
The same content plan, before and after a strategist
A plan is edited the way a page is. These are the changes we make most often. The examples are illustrations, not client work.
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What usually gets written
Publish four blogs a month about industry trends.
What we write insteadAnswer the nine questions sales hears on every first call, starting with price.
Why Topics come from buyers. A keyword tool can confirm demand, and it cannot tell you what a prospect asked yesterday.
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What usually gets written
Share every post on all our social channels.
What we write insteadSend the comparison guide to open opportunities, then post the short version on LinkedIn.
Why Each piece goes where its reader already is.
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What usually gets written
Report monthly traffic and engagement.
What we write insteadReport which pieces appeared in the journeys of leads that sales accepted.
Why Measure the thing the business is trying to grow.
Plan my content program A senior strategist replies within one working day.
What you get
What a monthly program includes
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Content strategy
Audience, topics, formats and goals on a few pages you will actually use, built from sales calls and search data.
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Editorial calendar
A rolling 90-day plan that says what is published, where, for whom and why.
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Writing and editing
Articles, guides, case studies and emails produced from interviews with your experts.
See the service -
Distribution
Search optimisation, email, LinkedIn and sales enablement, so each piece is used more than once.
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Refresh and reuse
Your existing content audited, updated and repurposed before we write anything new.
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Measurement
One monthly report: what was published, what it earned in search and which enquiries it touched.
Start with a free strategy session
Bring your goals. Leave with a topic roadmap you can execute, with or without us.
How it runs
The first 90 days
- 1
Listen
Calls with sales and your experts, plus an audit of what you already have.
- 2
Plan
Strategy and calendar agreed, with the first pieces chosen for how close they sit to a buying decision.
- 3
Produce
The first set is written, edited and approved by you.
- 4
Distribute
Each piece is published, sent and shared through the channels its readers use.
- 5
Review
We read the numbers together and adjust the next quarter.
At a glance
Content writing and content marketing compared
| Question | Content writing | Content marketing |
|---|---|---|
| What you buy | Finished pieces | A managed program |
| Who decides the topics | You do | We plan them with you |
| Distribution | You publish and share | Planned and handled for each piece |
| Measured by | Delivery on time and to brief | Enquiries and pipeline influenced |
| A good fit when | You have a plan and need capacity | You need the plan as well as the capacity |
Need the writing only? See our content writing services.
Real client, real number
words across 15 planned articles
Cafy earned plenty of clicks, but almost all of them came from people already searching for the brand. We built a content plan aimed at job seekers who had never heard of it: fifteen articles totalling 27,377 words, checked against GOV.UK sources, with linking and schema ready for publishing. The package was delivered on 30 October 2026.
Read the Cafy case study → Measured data, with the source and dates on the case study.This works best if
- Your buyers research for weeks before they talk to sales
- Sales and marketing will sit in the same planning call
- You can give the program a quarter to show results
Minimum budget
$550The minimum budget for any project or monthly plan. Ad spend is separate and paid directly to the platform.
Not sure you need a full program?
Tell us what you publish today. We will say honestly whether a program, a few pieces or nothing at all makes sense.
Straight answers
Content Marketing Services: questions buyers ask
What are content marketing services?
Content marketing services plan, produce, distribute and measure content that attracts buyers and helps them decide. A typical program includes a strategy, an editorial calendar, the writing itself, distribution through search, email and social channels, and a report on what the content achieved. The goal is qualified enquiries, not page views.
How much do content marketing services cost?
Monthly programs start from $550. The price depends on how many pieces you need each month and how many channels we manage. You get the scope and price in writing after a free strategy session.
How is content marketing different from content writing?
Content writing delivers finished pieces. Content marketing also decides what to write, for whom and where it goes, then measures what it achieved. If you already have a plan, content writing may be all you need.
How long before content marketing works?
Usually three to six months for search-led content, because pages need time to be found and trusted. Content that sales sends directly to prospects can help sooner.
What will you need from us?
A short call with a subject expert for each piece, a contact in sales who can tell us what buyers ask, and one person who approves drafts.
Do you handle distribution too?
Yes. Each piece has a distribution plan: search optimisation on the page, an email version, posts for your company LinkedIn page and a short version sales can send.
How do you report results?
One plain report each month: what was published, what it earned in search and in AI answers where data exists, and which enquiries it touched. We count leads and pipeline, not page views alone.
Can you work with our in-house writer?
Yes. Many programs combine our strategy, editing and distribution with a writer who already knows the business.
Start here
Plan your content program
Tell us what you sell and who buys it. A senior strategist replies within one working day.
- Within one working dayA senior strategist reads your enquiry and replies personally.
- A short callFifteen to thirty minutes to understand your goal, with no sales script.
- A clear proposalScope, timeline and price in writing. Projects start from $550.
Prefer to talk? +91 93637 31498, WhatsApp or connect@vturnu.com
Tell us about your project
More from the content team
Other things we write
- Content Writing ServicesEvery format your buyers read, written from interviews with your experts.
- Blog Writing ServicesA managed company blog: topics, interviews, writing, banners and publishing.
- Website Content Writing ServicesEvery page of a new or redesigned website, planned and written.
- White Paper Writing ServicesWhite papers and e-books: researched, written and designed.
- Case Study Writing ServicesCustomer stories with checked numbers, in versions sales will send.
- Product Description Writing ServicesUnique catalogue copy, delivered as a file your store can import.
- Technical Content Writing ServicesAccurate content for software, IT and industrial buyers.
- SEO Content WritingSearch-led briefs, optimisation and refreshes.
- CopywritingSales pages, ads and email sequences.
Worth reading first: Content writing vs copywriting vs content marketingContent marketing use cases that drive revenueThe complete guide to content strategyThe B2B content engine (free e-book)
Part of our content marketing services.