Ecommerce · Automotive · 2026, ongoing
FirstChoice Used Auto Parts: 99 Pages Rebuilt, 10.7K AI Citations
A US used auto parts seller lives on quote requests. We rebuilt its part and vehicle pages, tightened every quote form, and made it a source AI assistants cite when buyers ask where to shop.
The challenge
The business depends on one action: a buyer requesting a quote for a specific part on a specific vehicle. Pages were thin and inconsistent, warranty and hours were stated differently across the site, and one form promised a part was "available" before anyone had checked stock.
Meanwhile a growing share of buyers ask an AI assistant where to buy, so being a source those assistants trust had become as important as ranking.
What we did
31 part pages
Every part page rebuilt with original copy, failure signs, a comparison table and FAQ schema, at about 1,800 to 1,950 words of useful content each.
67 make pages and a brands hub
Shop by Vehicle pages with their own heading, copy and live model list, with the quote form opening on the right make. Forty-four strong makes are indexable; thin ones stay out of the index.
Quote forms that work
Thirty-four forms updated, a new popup quote form added, and leads routed to the CRM mailbox, tested with a real delivery check.
AI and entity signals
Consistent warranty and hours everywhere, correct canonicals and schema, a 1200x630 share image, and Accessibility 100 and Agentic Browsing 3 of 3 on the rebuilt pages tested.
What the client actually got
Results by area
AI visibility
Bing Webmaster Tools AI Performance recorded 10.7K citations in Copilot and Bing AI answers in September 2026. Bing cites the site for "best used auto parts website" and "how much does a used transmission cost".
Organic traffic
Search Console, 30 July to 29 October 2026: 2.2K clicks, 178K impressions, average position 9.4. The three-month window read on 24 September showed 2K clicks, 158K impressions and position 10.
Branding
New logo applied across the site, favicon, structured data and customer emails, with a proper share image so links preview cleanly.
Inbound leads
Every quote form now routes to one CRM mailbox, and the popup gives visitors a faster way to ask for a part.
Website development
99 pages rebuilt and verified one by one: correct title, canonical, one H1, working form and valid FAQ schema on each.
The outcome
FirstChoice now has a page for every part and vehicle a buyer searches for, and an AI presence most of its competitors have not started on.
Where these numbers come from: Google data from the client's Search Console, last three months to 29 October 2026, compared with the same report read on 24 September 2026. The two windows overlap, so the comparison shows direction rather than a clean before and after. AI citations from Bing Webmaster Tools AI Performance, read in September 2026.
Straight answers
Questions about this project
What is an AI citation?
A citation is when an AI assistant such as Copilot names a website as a source in its answer. Bing Webmaster Tools reports these for sites it tracks.
How many pages were rebuilt for FirstChoice?
99 URLs: 31 part pages, the brands hub and 67 make pages. Each was fetched and checked after publishing.
Did the site URLs change?
No. Keeping existing URLs protected the rankings the site had already earned.
Want results you can measure?
Every engagement starts the same way: a free audit and an honest conversation about whether we can move your needle.