Free E-book · 64 pages

The AI Search Playbook

Everything a marketing leader needs to win visibility inside ChatGPT, Perplexity, Gemini and Google AI Overviews: how engines choose sources, the content system that earns citations, and how to measure it monthly.

  • How generative engines retrieve, judge and cite sources: in plain language
  • The answer-first page structure that wins citations (with templates)
  • Entity and schema foundations most brands are missing
  • A monthly measurement system for AI citation share

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What's inside

01

The shift from links to answers

What actually changed in search behavior, with the data that matters for budget decisions.

02

How engines choose sources

Retrieval, authority and corroboration, the three-layer model behind every citation.

03

The AEO content system

Answer boxes, question architecture and formatting patterns, with before/after examples.

04

Entities, schema and trust

Making your brand machine-legible: markup, consistency and the corroboration layer.

05

Measurement and reporting

Prompt-sampling methodology, citation-share dashboards and realistic timelines.

Who this is for

  • Marketing leaders planning next year's search budget
  • SEO teams extending into AI visibility
  • Founders whose buyers research in ChatGPT
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Questions, answered

Is this beginner-friendly?

Yes: concepts are explained from zero, but the systems and templates are the same ones we run for clients.

How current is it?

Updated quarterly as engine behavior evolves; your download includes future revisions.

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