Complete Guide · 25 min read

The Complete Guide to Local SEO

Google Business Profile, reviews, citations, location pages and measurement: everything a local business needs to win the map pack, in the order that actually moves rankings.

The local ranking model: relevance, distance, prominence: in practice
GBP optimization that goes beyond claiming and filling
Review systems, citation hygiene and local content
Rank tracking by neighborhood, and the actions that matter

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What's inside

How local rankings work

The three factors and what you can influence.

Google Business Profile mastery

Categories, content, photos, posts and Q&A.

Reviews and reputation

Velocity systems and response strategy.

Citations and consistency

The listings that matter and NAP discipline.

Location pages and content

Multi-area architecture and LocalBusiness schema.

Measurement

Geo-grid tracking and GBP action reporting.

Who this is for

Local service businesses and practices
Multi-location operators
Marketers who own a local number

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Questions, answered

How is this different from the e-book?

This guide is the open, always-current web version; the multi-location e-book goes deeper on chain-scale systems.

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