Complete Guide · 30 min read

The Complete Guide to AI SEO

How generative engines choose their sources, and how to become one of them. Answer-first content, entity foundations, corroboration and measurement, with a ninety-day starting plan.

  • The retrieval-and-citation model behind ChatGPT, Perplexity and AI Overviews
  • Answer-first content architecture with real page patterns
  • Entity SEO: schema, consistency and the corroboration layer
  • Citation-share measurement and a ninety-day rollout plan

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What's inside

01

The new retrieval landscape

What each engine does differently, and what they share.

02

Being chosen: the source model

Authority, clarity, freshness, the citation triathlon.

03

Content for answers

Question architecture, answer boxes and formatting patterns.

04

Entity foundations

Organization schema, knowledge-graph presence and consistency.

05

Corroboration building

Reviews, mentions and the third-party evidence layer.

06

Measurement and iteration

Prompt sampling, dashboards and monthly cadence.

Who this is for

  • SEO leads extending into AI visibility
  • Brands whose buyers research in assistants
  • Agencies building AEO service lines
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Questions, answered

Will this be outdated in six months?

The guide is maintained continuously: engine specifics evolve, the source-selection model has stayed stable.

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