Free E-book · 32 pages
The Website Speed Handbook
Speed is revenue infrastructure. This handbook explains Core Web Vitals in plain language, identifies the usual culprits, and gives you the fix priorities, plus the standards to hold any vendor to.
- The three vitals, translated into business impact
- The culprit checklist: images, scripts, hosting, themes
- Fix priorities by effort-to-impact ratio
- Speed clauses to put in every design contract
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Get a Free AuditWhat's inside
Why speed is a money metric
Conversion and ranking effects, with the numbers.
Reading your real scores
Field vs lab data and what to test.
The culprits
Diagnosis patterns from a hundred audits.
The fix sequence
Ordered priorities with expected gains.
Keeping it fast
Budgets, monitoring and vendor accountability.
Who this is for
- Business owners with slow sites and finger-pointing vendors
- Marketers whose campaigns land on heavy pages
- Anyone commissioning a new build
Questions, answered
Do I need to be technical?
No, it is written for decision-makers; the technical appendix is there when your developer needs specifics.
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