Free E-book · 38 pages

The Marketing Analytics Starter Kit

Decisions are only as good as the data underneath. This kit covers the GA4 setup that answers real business questions, conversion tracking that tells the truth, and attribution honesty for multi-channel reality.

GA4 configured around business questions, not default reports
Conversion and event tracking that survives audits
UTM discipline the whole team will actually follow
Attribution: what is knowable, what isn't, and how to decide anyway

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What's inside

Questions before dashboards

Defining the five questions your analytics must answer.

GA4 foundations

Property setup, events, key events and audiences.

Tracking integrity

Forms, calls, chats and ecommerce, capturing every conversion type.

Campaign hygiene

UTM standards and channel groupings that keep reports readable.

Attribution honesty

Models, their lies, and triangulation that works.

Who this is for

Marketers inheriting messy analytics
Founders who don't trust their dashboards
Teams preparing for serious ad spend

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Questions, answered

We have GA4 installed, is this still useful?

Installed and configured are different worlds; most value here is in the configuration and integrity chapters.

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