Food & Hospitality · 6 months
Restaurant Chain: +156% Direction Requests Across Outlets
"Best biryani near me" is won or lost in the map pack. Systematic local SEO across twelve outlets turned search presence into footfall and direct online orders.
The challenge
Twelve outlets, twelve inconsistent profiles: some unclaimed, menus outdated, photos years old, reviews unanswered for months. Aggregators owned the customer relationship and charged commission for demand the brand's own name generated.
What we did
Profile system, not one-off fixes
Standardized and rebuilt all twelve profiles, categories, menus, attributes, geo-tagged photography, with a monthly refresh calendar.
Review velocity engine
QR-based table asks and post-order prompts, plus same-day human responses in brand voice, including honest handling of complaints.
Outlet landing pages
A page per outlet with local copy, menu highlights, parking and delivery info, and Restaurant schema.
Direct-order push
Profiles and pages pointed to first-party ordering, reclaiming margin from aggregator commissions.
"Every outlet manager can now see search turning into tables. And direct orders finally outgrew the commission apps."
The outcome
Direct ordering overtook the largest aggregator in month five, permanently improving unit economics across the chain.
Want your version of these numbers?
Every engagement starts the same way: a free audit and an honest conversation about whether we can move your needle.