Legal Services · 5 months
Law Firm: 5× Consultation Requests After Rebuild
Legal clients hire trust. A rebuilt site that answered real questions, proved credentials and made contacting effortless multiplied consultations five-fold on similar traffic.
The challenge
The old site was a digital business card: one paragraph per practice area, no lawyer profiles beyond names, a contact form asking eight questions, and page speeds that lost half of mobile visitors before content painted. Traffic existed; consultations did not.
What we did
Practice-area architecture
A true page per practice area answering the questions clients search, process, timelines, costs, outcomes, with FAQ schema throughout.
Trust as design
Lawyer profiles with credentials and matters handled, results (within advertising norms), client words, and bar memberships surfaced site-wide.
Frictionless contact
Three-field form, click-to-call everywhere, WhatsApp intake, with response-time promises stated and kept.
Local legal SEO
Profile rebuild, citations and locality pages for the practice areas people search geographically.
"The site used to be something we apologized for. Now it does the first consultation's work before we ever speak."
The outcome
Consultation volume let the firm add two associates, and practice-area pages now rank ahead of national directories for its core local queries.
Want your version of these numbers?
Every engagement starts the same way: a free audit and an honest conversation about whether we can move your needle.