Real Estate · 7 months
Property Developer: 3.1× Qualified Site Visits
Property buying starts as a search. One integrated funnel, local SEO, surgical PPC and a microsite built to book visits, tripled qualified site visits for a mid-size developer.
The challenge
Portals owned the demand and charged for every lead, many of them recycled. The developer's own site ranked for nothing, converted at under half a percent, and paid campaigns pointed at a brochure homepage that answered no buyer question.
What we did
Project microsites that sell
Purpose-built pages per project: pricing transparency, floor plans, locality guides, EMI calculator, and one job, book a site visit.
Locality search ownership
Location pages and content for "flats in <area>" queries, with LocalBusiness schema and map presence for the sales office.
Surgical paid capture
Exact and phrase campaigns on high-intent queries only, with negatives excluding renters, job-seekers and budget mismatches.
Lead qualification flow
WhatsApp-first follow-up with budget and timeline qualifiers, so sales called visits, not tyre-kickers.
"For the first time, our own funnel out-delivers the portals, at a third of their cost per genuine buyer."
The outcome
The developer now launches every new project with this funnel as standard, and portal spend has been cut to a supplementary channel.
Want your version of these numbers?
Every engagement starts the same way: a free audit and an honest conversation about whether we can move your needle.