Ecommerce · Fashion · 3 months (ongoing)
D2C Fashion: ROAS From 1.8 to 4.6 in One Quarter
A break-even ad account is a business on a treadmill. Feed discipline, a creative testing system and honest measurement turned this one into a growth engine in ninety days.
The challenge
Blended ROAS of 1.8, effectively break-even after margins, with fatigue-prone creative, a product feed full of errors, and no structural separation between prospecting and returning customers, so reported numbers flattered while the business treaded water.
What we did
Feed first
Fixed the catalog: titles rewritten for queries, images to spec, availability synced, the quiet engine of every dynamic format.
Honest account structure
Split prospecting from retargeting and brand from non-brand, so each layer earned its own budget on true incremental performance.
Creative testing system
Weekly creative sprints, hooks, formats, angles, with kill/scale rules, ending the fatigue cycle that had capped every previous scale attempt.
Recovery flows
Cart and browse abandonment sequences on WhatsApp and email reclaimed intent the ads had already paid for.
"We had almost concluded ads "don't work for us". They work. What we had didn't."
The outcome
The brand scaled monthly spend two-fold while ROAS held above four, and the creative system continues to produce winners without founder involvement.
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